ABOUT THE CHEF

CHEF DEEMA

Chef Deema Hajjawi is a renowned celebrity chef in the Arab world, known for her simplicity and passion in the kitchen. Currently, she represents several local and regional brands and is a celebrated TV chef with three bestselling cookbooks to her name.

Deema's culinary journey began in the year 2000 when her family established Flavours Catering. She expanded her skills as a presenter on popular Jordanian TV cook shows since 2002. What sets Deema apart is her simple yet accurate choice of recipes, ensuring success for those who follow her detailed work.

Since 2012, Deema has been a fixture on Roya TV's "Roya Kitchen" presenting a live cooking segment. In 2013, she hosted the International Show "Matloob Chef" for Abu Dhabi TV, working alongside Michelin star chefs. Deema's influence was recognized in 2014 when she was named among Jordan's Top 10 Most Influential Women.

In 2017, Deema won Jordan’s Best Celebrity Chef Award by popular vote. She has made appearances on prestigious TV channels, including al Watan TV in Kuwait and Dubai TV, where she was the exclusive chef during a Ramadan cook show. Deema also served as a Guest Judge on MBC's "TOP CHEF Arabia" in Seasons 1 and 3.

Deema actively engages with her growing social media following, sharing her love for cooking through frequent posts. In addition to her TV presence, Chef Deema has ventured into product collaborations. She started her own line of spices in collaboration with A Spice Affair, featuring over 47 high-quality spices. Other collaborations include Tamam Chicken and Bishahi Foods, offering ready-to-cook recipes and frozen meals based on her famous creations.

The latest addition to Chef Deema's product line is hand-picked, cold-pressed extra virgin olive oil, preserving the authentic aroma.

This online store showcases all of Chef Deema's products, collaborations, famous recipes, unique items, combos, and more for her fans to explore and enjoy.